Marketing your Site
Online marketing is the art of making users aware of your website and how it can enhance their lives. There are many possibilities here and identifying your target market is key.
Search engine optimization (SEO) requires a set of strategies based on keywords, social media, content, credible incoming links, and a number of subtle and ever-changing strategies.
Since 1997 I have subscribed to Search Engine News by Planet Ocean Communications. Back then one prevailing technique (not recommended by SE News) included having keywords (e.g. 'sex') repeated hundreds of times invisibly - in the same color as the background. Since then, with the increasing sophistication of the leading Search Engines to guard against 'spamming' and give high rankings to legitimate sites, raising your rankings has become more challenging and multi-faceted.